We invented this long-lasting Organic Deodorant. We use USDA Certified Organic awesome ingredients you can understand and pronounce. Baking soda shuts down odor causing bacteria while coconut oil soothes and conditions. Organic Lavender is a special treat. How can such a complex aroma be so uncomplicated with its calming, relaxing nature? Enjoy the paradoxes of simplicity and complexity within this beautiful organic aroma.